We crowned the Hugo spritz the Drink of the Summer back in 2023, and it’s safe to say, we were on to something. The cocktail saw a 500% jump in search volume, and in the years since then, it has more than tripled. Personally, I drank so many in the summer of 2024 while watching the Paris Olympics that they almost awarded me a medal. But it wasn’t until 2025 when our Digital Director, Katelyn Lunders, was served a blended spin on the drink that we knew a new champion had arrived. Somehow even more refreshing, the frozen Hugo spritz truly takes the gold, making it a no-brainer choice for the 2026 drink of the summer.

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